For us at Discorso, an event is more than just distributing information or providing entertainment to invited guests. It is a valuable tool for uniting people around a happening, around a brand, or around an idea.
Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, we create promotional events to help companies communicate with clients and potential clients. They might target their audience by using the news media, hoping to generate media coverage which will reach thousands of people. They can also invite their audience to their events and reach them at the actual event.
In all cases, proper staging and preparation are essential, as is the concept that will make the event a real experience.